LOKA x Gwapitos Unveil the “On Cloud 9” Collection
Siargao, Philippines—April 2025 – This summer, LOKA Siargao is making waves with its latest venture, the opening of its surf & lifestyle shop, marking a new chapter for the brand. To celebrate, LOKA launched "On Cloud 9", a merch collection in collaboration with Gwapitos that captures the laid-back energy of island life, surf culture, and effortless coastal style. This milestone moment coincided with "A Timeless Summer on Cloud 9", a two-week-long event series culminating in a launch party on April 12.
LOKA: A Growing Island Destination
LOKA has been a part of Siargao’s surf and social scene since 2015. With the opening of its retail space, LOKA Shop offers a carefully selected collection of apparel, accessories, and locally crafted goods. This evolution reinforces LOKA’s commitment to growth and providing a holistic experience to their guests by offering travelers and locals an immersive slice of Siargao’s lifestyle.
“Opening our shop is a natural evolution of what LOKA has always been—more than just a place, but a way to experience Siargao,” shares Angela Lopez, Marketing & Business Development Manager at LOKA. “This expansion represents our growth from its roots as a humble beachfront café into a lifestyle hub that fuses food, drinks, music, and retail under one roof at Cloud 9 Beach.
A Collaboration Rooted in Surf Culture & Community
At the heart of this collection lies a shared love for Siargao’s surf scene, relaxed lifestyle, and creative spirit. Gwapitos, a brand born in Siargao, has established a reputation for surf-inspired apparel that resonates with the adventurous and free-spirited.
"We wanted this collection to feel effortless, like something you’d throw on for a beach day and wear out. It’s for those who love the ocean, the adventure, and the energy of Siargao. Every piece is meant to be lived in," shares Seona Anthony, COO at GWAPITOS.
Designed to fit into the island lifestyle seamlessly, the On Cloud 9 collection features: Two t-shirt designs that are soft, breathable, and made for all-day wear. Two dad caps that are lightweight and sun-ready. And two beach towels that are quick-dry, ultra-absorbent, and perfect for surf days.
“When we conceptualized this campaign and our collaboration with Gwapitos, we wanted to capture that feeling of being ‘on cloud nine’—the salt on your skin, the rhythm of the waves, the golden glow of sundown, and the freedom of living fully in the moment,” adds Angela Lopez.
A Two-Week Celebration: A Timeless Summer on Cloud 9
To bring the On Cloud 9 collection to life, LOKA transformed Cloud 9 into a playground for music and connection from April 1 to 12, culminating in an electrifying merch launch party on April 12. Throughout the two weeks, Timeless Collective, a DJ group from Manila, took over LOKA’s morning and sunset sessions, curating the ultimate summer soundtrack that mirrors the island’s slow, sun-drenched days and vibrant, electric nights.
As LOKA Siargao continues to evolve, it remains deeply rooted in community and culture and creates unforgettable experiences. This year marks a new chapter as the brand expands its retail offerings, strengthens local and global collaborations, and cements its place as a must-visit destination in Siargao.
So whether you’re here to ride the waves, chase golden sunsets, or simply soak in the magic of island life, LOKA invites you to be part of the story.
For those who have yet to experience Loka, the invitation remains: come for the food, stay for the vibes, and leave with unforgettable memories.
Partnership Opportunities with LOKA
LOKA Siargao is always open to collaborating with purpose-driven brands looking to create authentic experiences in one of the Philippines’ most iconic island destinations. With a large beachside venue, a passionate community, and a unique island vibe, LOKA offers an ideal platform for brand activations, workshops, pop-ups, and creative campaigns. Interested in partnering with us? Contact us to learn more.